<p>With 2019s celebration of our 50 years and 50 years since Stonewall still reverberating through our movement DignityUSA turns to the future with a new forward-looking logo to communicate our image to the world.&nbsp; Our past logo and its tagline in use prior to the special 50th anniversary logo did not encompass the fullness of the DignityUSA community.&nbsp;</p><p>The challenge for logo designer Chuck Provancher a member of Dignity Boston and designer of our special 50th logo was to symbolize and summarize DignityUSA and communicate boldly in the environments where people access information now -- more often on phones tablets and even watches than on computer screens or paper.&nbsp;</p><p>In planning the project Provancher advised: The logos that are easiest to read at a small size typically use bold typography simple graphics and a limited color palette usually without a tagline.</p><p>The new logo is a simple stylized slightly angled cross a modern take on the Christian symbol reflecting DignityUSAs progressive Catholicism. The D shape stands for Dignity.&nbsp; The color palette includes dark blue and lavender (similar to the old logo) with the addition of light blue and orange. &nbsp;The all-capitalized name implies strength and easily accommodates a chapter or caucus name below it.</p><p>Watch the DignityUSA communication channels website social media newsletters printed materials and more for the transition to the new logo.&nbsp; And maybe <a href=https://store.dignityusa.net/product/mug-3/>coffee mugs</a>?</p>